News for 'SIRI' - (SIRIUS Canada Adds 100,000 New Subscribers Over
Holiday
Season * SIRIUS Canada Surpasses 300,000 Paying Subscribers * SIRIUS
Leads Industry in Canada with 78 per cent Market Share)TORONTO, Feb
13, 2007 /PRNewswire-FirstCall via COMTEX/ -- SIRIUS Canada
Inc.,Canada'sfastest growing satellite radio provider with 110
full-time channels,
announced today that it has surpassed 300,000 paying subscribers
nationwide,withmore than 100,000 of those subscribers joining since
November 22, 2006.
(Logo: newscom.com )During the
2006 holiday season, more than 3,500 retail locations
throughoutCanadawere fully stocked with SIRIUS' latest plug-and-play
and portable radios
including the Sportster 4 and cutting-edge Stiletto 100. According
toindependentretail tracking research provided by the NPD Group, SIRIUS was
the
preferred choice for satellite radio this holiday season with nearly 8
out
of 10satelliteradio shoppers choosing SIRIUS in December. Since January
2006, SIRIUS
has led the satellite radio industry in Canada with 75 per cent market
share,withinNPD's measured channels.*
"Surpassing 300,000 paying subscribers in such a short time confirms
the
demandforand strength of SIRIUS' programming, signal coverage, and
innovative
products," said Mark Redmond, President and CEO, SIRIUS Canada Inc.
"SIRIUS'depthand breadth of programming resonates with Canadians and we
are proud to be
the country's undisputed satellite radio leader. This is a
tremendousaccomplishmentfor SIRIUS Canada and as we continue to build our business
and
extend our offerings, we look forward to sharing in future success with
ourcustomersand our retail and automotive partners."
In addition to success at retail, SIRIUS continues to partner with
leadingautomotivebrands across Canada. More than 150 vehicle models are
expected to be
available in 2007 with SIRIUS Satellite Radio receivers either factory
ordealer-installedin Audi, Aston Martin, BMW, Chrysler, Dodge, Ford,
Jaguar,
Jeep, Land Rover, Lincoln, Subaru, Volkswagen and Volvo vehiclesSIRIUS
maintains its leadership in the Canadian satellite radio market
with anextensive,full-time 110-channel lineup offering the very best in
news, talk,
sports and commercial-free music programming. With exclusive and
uniqueentertainmentprogramming ranging from Blue Collar Comedy and NASCAR
Radio to
the recently added Siriusly Sinatra and Metropolitan Opera Radio
channels,SIRIUSoffers an unrivaled entertainment experience.
In addition, through exclusive sports partnerships with North America's
majorprofessionalsports leagues including CFL, NFL, NLL, NBA and
NASCAR, SIRIUS also
offers fans the most in-depth sports coverage anytime, anywhere.About
SIRIUS Canada
From broadcast studios in Vancouver, Toronto, Montreal and New York,
SIRIUSCanadadelivers 110 premium channels of the best music, sports,
news, talk and
entertainment programming. With a total of 65 music channels - the most
inCanada - SIRIUS is the original and only home of 100% commercial-free
music and
offers the broadest range of Canadian content on satellite radio with
11
EnglishandFrench channels. SIRIUS is Canada's satellite radio sports
leader and is
theOfficialSatellite Radio Partner of the CFL, NHL, NFL, NLL, NBA and
NASCAR and
broadcasts live play-by-play games of the CFL, NHL, NFL, NLL and NBA.
Inaddition,SIRIUS Satellite Radio is home to broadcasts of U.S. College
Football
and English Premier League Soccer.In Canada, SIRIUS' automotive
partners include Audi, Aston Martin, BMW,
Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, MINI, Lincoln,
Pana-Pacific,Subaru,Volkswagen and Volvo.
For additional details on SIRIUS Canada, please visit:
www.siriuscanada.ca * NPD-measured channels do not include certain
retail channels like
Club Stores or OEM or Aftermarket Installers; for more information
see
www.npd.com. For more information contact:
Jeff Roman Alexis Redmond Corporate
Communications Edelman
SIRIUS Canada (Tel) 416-979-1120 ext. 310
(Tel) 416-513-7434 (Email)
alexis.redmond@edelman.com (Email) jroman@siriuscanada.ca
G-SIRISOURCE SIRIUS Satellite Radio |
