Drinks Americas to Launch Elaborate Media and Promotional Plan for Trump Super Premium Vodka
Wednesday February 14, 7:00 am ET
WILTON, CT--(MARKET WIRE)--Feb 14, 2007 -- Drinks Americas Holdings, Ltd. (OTC BB:DKAM.OB - News) ("Drinks Americas" or the "Company") announced today that it will commence the execution of its elaborate media and marketing support plan for Trump Super Premium Vodka. The plan will feature the poster version of the artwork of the product created by the famous designer Milton Glaser.
ADVERTISEMENT
The campaign, utilizing images of Trump Super Premium Vodka and its related artwork, will focus on print and outdoor media. The "Success Distilled," "World's Finest Super Premium," and "Trump Vodka" phrases and artwork will be seen in Wine Spectator Magazine, Cigar Aficionado, The Wall Street Journal and USA Today, as well as Hampton's Magazine, Ocean Drive, Georgia Peach 944, XXL Magazine and numerous other national publications. The artwork and images will also be seen in outdoor posters and on bus shelters.
J. Patrick Kenny, CEO of the Company, further stated that Trump Super Premium Vodka outdoor advertising will also be featured on the electronic marquee of Madison Square Garden for the next 12 months. Kenny said, "There is no more exciting venue in New York to match up with the most exciting premium vodka product launch."
Kenny continued, "Trump Super Premium Vodka is being reordered by all of our initial launch distributors and we are going to fully support their efforts with consumer pull-through programs. The marketing program will also coincide with our introduction of two new sizes for Trump Super Premium Vodka. In October of 2006, Drinks Americas launched Trump Super Premium Vodka in 750 ml and 1 liter sizes, which are now sold in 27 states. The Company is now launching a 50 ml 'mini' bottle and will soon introduce a club size 1.75 Liter bottle, all in the spectacular Milton Glaser design."
About Drinks Americas
Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.
Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com.
NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203) 762-7000, Ext. 18.
Safe Harbor |
