Omniture Introduces a Breakthrough in Customer Analytics With Launch of Discover 2
biz.yahoo.com
Thursday February 15, 8:00 am ET
Omniture Delivers Real-Time Customer Analytics on a Single, Unified Platform
OREM, UT--(MARKET WIRE)--Feb 15, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today unveiled Omniture Discover 2.0 -- a breakthrough in on-demand customer analytics. Designed for companies to visually explore large amounts of online customer interaction data in real-time, Discover helps business analysts uncover new business opportunities, devise new customer acquisition strategies and drive more revenue from online marketing campaigns.
A key obstacle facing companies today is their inability to measure, segment and analyze customer data fast enough to take advantage of new market opportunities. The Discover technology provides direct access to granular data from any angle and at any level using business visualizations. Now, companies no longer have to make trade-offs between speed and level of detail -- they can have both.
Discover is an integral component of the Omniture Online Business Optimization Platform(TM) and operates on a single data set with Omniture SiteCatalyst® Web analytics, providing the industry's most complete, real-time customer analytics solution. The solution empowers all levels of business users -- from executives using dashboards to managers using operational reports to analysts performing free-form data exploration and segmentation -- to have an integrated view of data so they can make more accurate, timely and insightful decisions.
"Multiple analytics platforms and technologies can create big reporting problems for companies," said Bill Gassman, research director for Gartner. "Industry advances in data integration, business intelligence and analytics make it possible for users in different roles to work off a common set of information. With shared information comes greater insight and better decisions."
"Discover is superior to other approaches because of its virtually unlimited power, flexibility and ease-of-use," said Brigham Graff, director of website marketing, Overstock.com. "Now, we can get real-time insights to create customer segments on-the-fly and make immediate changes to our marketing campaigns that maximize every dollar of our online advertising investment."
Omniture Discover 2 Key Features:
-- Real-Time Segmentation: Allows users to create and simultaneously
compare multiple customer segments and key performance metrics to identify
and optimize the most profitable customer segments
-- Multi-Dimensional Site Analysis: Provides visual analysis of site
navigation by customer segments using color, size, movement, position and
volume which help businesses to improve site design to drive an increase in
desired customer actions such as: revenue, subscriptions, form completion,
pages viewed, trips booked, etc.
-- Virtual Focus Group: Provides deep insight into the unique site
experience of an individual customer within a selected segment to better
understand their requirements and preferences in order to make changes in
real-time site design, content and promotions to enhance the customer
experience
-- Advanced Fallout Analysis: Allows users to dynamically build and
analyze the effectiveness of online processes to more effectively improve
customer conversion or understand content interest
-- Dynamic Path Flow: Helps interactively explore unique customer paths
to optimize content placement and page navigation
"To effectively compete today, businesses need a faster and easier way to identify and respond to new business opportunities," said Josh James, CEO and co-founder, Omniture. "As new customer interaction channels proliferate and the impact of search marketing continues to grow, Discover is a lifeline that can unlock the incredible insights hidden in data so businesses can more clearly see and focus on what they need to do to win."
Omniture Discover 2; What Customers Are Saying:
Fairfax Digital (F2 networks)
"The more we use Discover, the more opportunities we uncover. Discover's advanced segmentation capabilities optimize user experience for targeted visitors segments. Discover has proven to be an incredible asset to our media business."
HowStuffWorks
"Maximizing the value of existing segments with Discover 2 comes down to one word: granularity."
Overstock.com
"At a single glance -- through Discover 2 -- our entire paradigm has been flip-flopped. This technology plays a big part in helping us drive our new marketing plans to attract new customers."
Sallie Mae
"Being able to drill down on traffic metrics, as well as the commerce activity associated with specific visitor segments is invaluable. Discover 2's deep dive analysis allows us to identify success and problem areas and slice the data in different ways."
Scripps Networks
"Discover 2 impacts our analysis of traffic drivers and search engine marketing, giving our team the ability to identify the best search phrases and content to reach high-value visitors -- information that is vital to our continued success." |
