Apple Rush(TM) Line On Schedule, e-water(TM) Japanese Label Submitted
BLUE ISLAND, Ill., Feb 15, 2007 (BUSINESS WIRE) -- RushNet, Inc. (Pink Sheets:RSHN) announces that it is on schedule with its new expanded and redesigned Apple Rush(TM) line (www.applerush.com) and has scheduled the first production run for Feb. 26. The design work for all the packaging elements was completed earlier this month, as was the purchase of the organic juice concentrates and flavors. The 4-paks have shipped, the bottle labels are printing this Friday, with the shipping cartons to follow next week. To date RushNet has secured enough raw material ingredients to produce over 30,000 cases, with over 20,000 cases more still pending under contract. Revenues from the sales of all these cases would be approximately $800,000.
The pilot production run on Feb. 26 will allow the company to have all six flavors ready for introduction to the natural food channel at EXPO West March 9 - 11, in Anaheim, CA. www.expowest.com. The USDA Organic and Blue Ribbon Kosher Certifications are underway, and are scheduled to conclude within the next few weeks.
Robert Corr, President of RushNet, Inc. was quoted: "We continue to push the Organic Apple Rush(TM) line to market. Fortunately we've been able to move these products along quickly compared to larger companies, and we are more than satisfied with the look and taste of the new line. We see a definite opening in the market this year for us to be the only line of Organic 100% Juice Sodas. That's an advantage over the non-organic Izze(R) (recently purchased by Pepsi(R)) and R.W Knudsen(R) (owned by Smuckers) juice lines, also in 12oz bottles. The good leads we got from the Fancy Foods Show are being pursued, and once we produce product later this month we should be able to push the approval process and obtain purchase orders for the line beginning this Spring."
RushNet also has unveiled its e-water(TM) label for Japan. A copy of the label can be viewed at applerush.com . This label has been submitted to the Japanese Ministry of Health via the Importing Agent as part of the ongoing approval process. While that process is nearing its conclusion, the company feels confident it will be able to secure an order for its first container sometime next month. |
