XM Satellite Radio Holdings Inc. (XMSR) Message Board

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Technology Stocks : XM Satellite Radio Holdings Inc. (XMSR)

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To: HEXonX who wrote (3237)	2/15/2007 11:29:56 AM
From: HEXonX	Read Replies (1) of 3386

By: donmarsino 14 Feb 2007, 03:04 PM EST Msg. 154156 of 154165 Jump to msg. # Brand Awareness Tracking 2006 Year-end summaries: "Can You Name a Satellite Radio Service?" Wk Ending: Jan 07 2006 2005 M 39% 45% 50% Sirius 61% 55% 50% "Which Satellite Radio Service Did You Purchase Today?" Wk Ending: Jan 07 2006 2005 XM 35% 40% 52% Sirius 65% 60% 48% Full Year Satellite Radio Consumer Index: Branding vs. Purchase Jan 07 2006 2005 XM .90 .89 1.04 Sirius 1.07 1.09 .96 The above table measures strength of brand against actual retail purchase. An index above 1.00 indicates positive retail strength compared to brand awareness

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