Olevia(TM) & AEG Expand Groundbreaking Sports and Entertainment Partnership to Include Newark's Prudential Center
Thursday February 15, 6:30 am ET
First-of-its-Kind Partnership to Provide a Year-Round Sports and Entertainment Marketing Platform for Olevia(TM) in the New York-New Jersey Metropolitan Area
NEWARK, N.J.--(BUSINESS WIRE)--AEG, one of the leading sports and entertainment presenters in the world, and Syntax-Brillian Corp. (NASDAQ:BRLC - News), a manufacturer and marketer of LCD and LCoS(TM) HDTVs and digital entertainment products, today announced that Syntax-Brillian's Olevia(TM) brand has agreed to become a Cornerstone Partner of the Prudential Center in Newark, New Jersey, featuring the company's popular HDTVs. This unique agreement already includes Red Bull Park in Harrison, N.J., and other AEG venues around the country.
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The multi-tiered, four-year agreement will specifically highlight the Olevia(TM) brand of HDTVs through signage and other on-property brand exposure, and include the integration of Olevia(TM) televisions into the $375 million Prudential Center, which will be managed by AEG. Prudential Center, a 19,500-seat arena will be the first major sports and entertainment venue to open in the nation's top media market in more than 25 years. It will be the new home of the three-time Stanley Cup Champion New Jersey Devils of the National Hockey League. Prudential Center is slated to open in October 2007.
As part of its "exclusive" Cornerstone partnership, Olevia will be named the official LCD Television of the New Jersey Devils with placement of LCD televisions throughout the Prudential Center, plus scoreboard and concourse advertising exposure, hospitality and other exclusive usage of entertainment space.
"We feel this partnership will enable Olevia(TM) to leverage the power of its growing brand with the New Jersey Devils in a world-class setting," said Jeff Vanderbeek, Chairman/Managing Partner of the New Jersey Devils. "We share in this exciting vision and look forward to showcasing Olevia HDTVs throughout the Prudential Center."
"This landmark agreement exemplifies Olevia(TM)'s ascension to the top tier of digital entertainment brands," said Vincent Sollitto, CEO and Chairman, Syntax-Brillian. "AEG's premier venues are a powerful medium for consumers to have a personal and profound experience with the Olevia(TM) brand."
"We are very excited about partnering with Olevia(TM), and are eagerly looking forward to partnering with them to enhance the fans experience in the upcoming world-class sports and entertainment facilities to be built in the Newark, New Jersey, area," said AEG New York/New Jersey President Nick Sakiewicz. "The development of these world-class entertainment venues is vital to the continued regional economic growth in New Jersey. This joint venture with an emerging brand such as Olevia(TM) is an important part of making this vision a reality."
The agreement for the Prudential Center and Harrison's Red Bull Park (opening in 2008) will provide the Olevia(TM) brand with the first-of-its-kind year-round sports and entertainment marketing platform between the two venues.
"This sponsorship with AEG and the New Jersey Devils creates powerful opportunities to extend the Olevia(TM) brand into the metropolitan New Jersey area's sports and entertainment market, and to work with partners proven to create, execute and manage compelling events, venue and franchises," said Hope Frank, Chief Marketing Officer, Syntax-Brillian.
About AEG
AEG, a wholly owned subsidiary of the Anschutz Company, owns or operates a collection of companies including world-class soccer stadiums Red Bull Park (Harrison, N.J.), The Home Depot Center (Carson, California) and Toyota Park (Bridgeview, Illinois), STAPLES Center, NOKIA Theatre Times Square and NOKIA Theatre at Grand Prairie; sports franchises throughout the world including the Los Angeles Kings (NHL), Los Angeles Galaxy (MLS), Chicago Fire (MLS) and Houston Dynamo (MLS). The company's live entertainment division, AEG LIVE is one of the world's leading concert promotion and touring organization. AEG Live is currently promoting tours starring Justin Timberlake, Christina Aguilera, Cheetah Girls and Rod Stewart as well as the American Idol, Dancing with the Stars and High School Musical arena shows. In addition, AEG Live recently concluded tours featuring Bon Jovi, Usher, Paul McCartney, Prince, Kenny Chesney and the Dixie Chicks.
AEG is overseeing the development of L.A. Live, a 4-million-square-foot/$2.5 billion downtown Los Angeles sports & entertainment district featuring NOKIA Theatre Los Angeles, Club NOKIA, "broadcast" facilities for ESPN, along with entertainment, restaurant, hotel, residential and office space. The company is developing London's 28-acre Millennium Dome property and will create The O2, a 23,000-seat arena and over 650,000 square feet of leisure and entertainment use within the "Dome" and additional arenas, The O2 World, on a 45-acre site in the heart of Berlin and Sprint Center in Kansas City, Missouri.
About Syntax-Brillian Corporation
Syntax-Brillian Corporation (www.syntaxbrillian.com) is one of the world's leading manufacturers and marketers of LCD and LCoS(TM) HDTVs, digital cameras, and microdisplay entertainment products.
The company's lead products include its Olevia(TM) brand (www.olevia.com) high definition widescreen LCD and LCoS(TM) televisions -- one of the fastest growing global TV brands -- and Vivitar(TM) brand (www.vivitar.com) digital still and video cameras. Syntax-Brillian has built an Asian supply chain coupled with an international manufacturing and distribution network to support worldwide retail sales channels and position the company as a market leader in consumer digital entertainment products.
Olevia(TM), Brillian(TM), LCoS(TM) and Vivitar(TM) are trademarks or registered trademarks of Syntax-Brillian Corporation. All other trademarks are the property of their respective owners.
Contact:
Syntax-Brillian Corporation
Chad Giron, 571-216-4894
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Source: Syntax-Brillian Corporation |
