H3Inc. and "BG7" Partner With Cooper Tea for an All-Star Combination
BOULDER, CO, Feb 15, 2007 (MARKET WIRE via COMTEX) -- Premium tea company, Cooper Tea, has announced a Joint Venture Agreement with H3inc. (PINKSHEETS: HTRE) that will immediately introduce Cooper's healthy tea-based beverages to the Hip-Hop community. H3 is the first publicly traded company dedicated to the Hip-Hop culture and lifestyle.
The H3 partnership represents the latest of Cooper Tea's innovative products and partnerships. BAZZA High-Energy Tea, the company's new green tea energy drink, was recently selected as the official high-energy sponsor for USA Rugby. It is the only zero-calorie high-energy tea on the market.
BAZZA is available in 7-Eleven stores in Las Vegas and throughout the country. Cooper's new Joint Venture with H3inc. will enable H3 to utilize the Cooper Tea distribution network while anointing Cooper the official Tea of H3's "good4u" fast food entertainment restaurant chain, the HipHopSodaShops, scheduled to debut in St. Petersburg next month.
"We are excited to begin working with H3, a company dedicated to designing best-in-class products for the Hip-Hop community. Together we believe we can develop, distribute and promote beverages that bring all the documented white tea health benefits into the community. We'll develop drinks with flavor profiles designed especially for this exploding market -- that also have healthy side benefits," explains Cooper Tea Chairman Barry Cooper.
H3's "BG7 White Tea Energy Blast," marketed in conjunction with Ben Gordon and being launched at the NBA All-Star 2007 in Las Vegas this weekend, will be supported by the new partnership. The Joint Venture is next expected to develop and launch White Tea "Slush" and Soda Lines specifically targeted for the Hip-Hop Generation.
H3's board chairman Keith Chutjian says, "Our new relationship with Cooper Tea greatly strengthens our foundation in this market and is an excellent step forward in our bonding relationship with Ben Gordon and the NBA All-Star 2007 release of BG7."
Beverages are just the latest expansion of H3's innovative product lines for the Hip-Hop consumer. The company's first product to hit the market is H3TV, the first LCD flat screen truly customized for hardcore gamers. H3 and Ben Gordon are donating cases of BG7 and a fully loaded H3TV System at the Kenny Smith celebrity basketball gala being televised on TNT, Friday, February 16.
Cooper Tea Company manufactures premium tea products and sells them through its distribution networks in select markets across the United States. Cooper Tea CEO, Barry Cooper, is a classically trained Tea and Herb Master with 40 years of experience in these dual areas. Visit www.coopertea.com and www.bazzatea.com for more product and company information. |
