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Technology Stocks : Advanced Micro Devices - Moderated (AMD)
AMD 231.80+1.7%Jan 16 3:59 PM EST
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To: eracer who wrote (226457)2/20/2007 1:11:43 PM
From: combjellyRead Replies (1) of 275872
 
"A few potential dollars saved by moving to DTX won't get AMD in the door."

Dell is showing prototype DTX systems to customers. That gets them in the door.

"Dell is charging big $ for SFF Core 2 systems because they can, not because Intel SFF systems are incredibly expensive to build."

You sure of that? They don't use standard motherboards, power supplies or cases. The motherboards are at least 6 layer, if not more. So custom components are more expensive, which means lower volume and even less opportunity to cut costs.

OTOH, a DTX motherboard can be used in any ATX case. In addition, the Core2 motherboards likely have more than 4 layers, DTX only has 4. Power supplies are cheaper because they can be repackaged ATX power supplies. Which leaves the case a the only high cost item in the mix.It is also the cheapest. Custom, low volume power supplies can easily cost a couple of hundred dollars for that alone.

The corporate market doesn't really need a K10. An argument can be made for dual core, but that is about it. Small cases and silent operation are selling points, but they can't carry too much of a premium over a regular desktop. Which is where DTX comes in.
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