CNCN, Lenova and NBA ! Why the stock is starting to move.
Lenovo and NBA Announce New Global Partnership
Leading Personal Computer Company Teams with NBA to Strengthen Global Brand and Enhance NBA Game with New Technology
Innovative Lenovo Stat to be Unveiled for 2006-07 NBA Season
NEW YORK, Oct. 23, 2006 – The National Basketball Association and Lenovo today announced a new multi-year global marketing partnership to expand Lenovo's brand recognition internationally and to enhance the NBA game through the use of new technology and statistics, including the launch of the innovative Lenovo Stat.
NBA Commissioner David Stern, Lenovo Senior Vice President and Chief Marketing Officer Deepak Advani and Hall of Fame coach Lenny Wilkens gathered at The NBA Store on 52nd Street and Fifth Avenue to make the announcement.
As a new global marketing partner, Lenovo will be the "Official PC Partner of the NBA" with marketing rights in both the United States and China. The NBA will integrate Lenovo products into all facets of league operations, recognizing Lenovo's focus on building the world’s best-engineered personal computers.
"The innovation and reliability of Lenovo computers forms the foundation of this unique global alliance which will integrate Lenovo products throughout the league and enhance how fans experience the NBA around the world," said Stern. "Through our shared commitment to social responsibility, we will help make technology accessible to underserved communities through our NBA Cares initiatives."
"Lenovo and the NBA are both focused on performance, excellence and innovation," said Advani. "At the core of this partnership, Lenovo will provide courtside statisticians, referees, coaches and players from across the globe with the best-engineered PCs to help improve the game. Beyond technology, both the NBA and Lenovo are dedicated to improving communities worldwide. From expanding opportunities to enhancing the audience experience to improving team performance, Lenovo and the NBA will build the foundation for the next generation of basketball." |
