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Technology Stocks : Dell Technologies Inc.

DELL 138.98

+4.0%

Dec 4 3:59 PM EST

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To: TigerPaw who wrote (175852)	3/1/2007 10:48:24 PM
From: Tom Caruthers	Read Replies (2) of 176387

Dell will need to focus on design and functionality and start having more creative ads while harping on the improved customer service. All of Dell's woes can be fixed by some creativity. Look what happened when Dell went to all black PCs. Then look what happened when Apple went white. Everyone keeps saying that customers want to feel and touch the computers they buy. Tell that to Gateway that got crushed after pursuing a retail strategy. It helped Apple a little bit by getting into CompUSA and opening some Apple stores, but Apple was always about more than computers. They focused on what computers could do, which was brilliance. That's how HP remade itself as well. Dell has the mindshare. But it has to be "cool" to own a Dell again

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