Merrill again:(buy)
  Likely Impact of 2Q Erbitux Pancreatic Data Modest Based on our scenario analysis of the Erbitux pancreatic cancer phase III study with data expected in 2Q07, we believe there is likely potential for only moderate downside to Tarceva sales if the data are positive. Our most likely scenario of equal efficacy to Tarceva could result in US sales risk of $21 MM and EPS downside of $0.07 by ‘10 assuming about 15% of US Tarceva sales are in pancreatic cancer. Importantly, we expect Tarceva to maintain usage in all scenarios due to its 70% discount to Erbitux, its more convenient oral dosing, and physician comfort with the drug. Maintain BUY.
  Wide Range of Downside Risk Depending on Scenario If Erbitux shows a survival benefit comparable to Tarceva, which we believe is the most likely scenario since both drugs work similarly, sales and EPS downside in ‘10 should be limited to $21 MM and $0.07, respectively. In the worst case that Erbitux appears to work better than Tarceva, we estimate potential downside to sales of $72 MM and EPS risk of $0.24 EPS in 2010. Overall, the stock could move +$1.25 to -$3.00, depending on the outcome.
  Pricing, Dosing & Physician Comfort Favor Tarceva Irrespective of the outcome from the Erbitux pancreatic cancer study, we expect Tarceva to maintain market share due to its lower price, more convenient dosing and physician comfort with the drug. Tarceva costs 70% less than Erbitux in pancreatic cancer at $3,084 per month vs. $10,000 per month for Erbitux. From a convenience perspective, Tarceva is dosed orally once per day while Erbitux is administered IV weekly. In addition, Tarceva has been on the market for a few years, which has increased doctor comfort with administering the drug. |