Kor Hotel Group Selects Omniture to Optimize Online Marketing for Luxury Travelers
biz.yahoo.com
Monday March 19, 12:17 pm ET
OREM, UT--(MARKET WIRE)--Mar 19, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that Kor Hotel Group, a Los Angeles-based luxury hotel operator with properties in Palm Springs, Beverly Hills, South Beach and Mexico's Riviera Maya, among others, has selected Omniture to streamline online marketing strategies and optimize Web site customer interaction, targeting the specific needs of their luxury consumer demographic. By implementing Omniture SiteCatalyst® across their multiple Web properties, the company can now understand online visitors' booking preferences, price thresholds and site navigation paths -- enabling the hotel conglomerate to execute more targeted online marketing initiatives.
"Our business strategy is about providing luxury experiences for our customers, and we believe that experience starts with the Web site," said Tom Santora, Senior Vice President of Sales and Marketing at Kor Hotel Group. "Omniture helps us accomplish this goal by providing information to understand customer preferences on each of our individual hotel Web sites, as well as a snapshot of how our properties as a whole are resonating with our global audience. With Omniture technology, we can effectively measure the Internet behavior of our customers and quickly enact cost effective solutions to improve our guests' online experience."
As an emerging company in the hyper-competitive luxury hotel industry, the effectiveness of Kor's online channels is a top priority. With the Web analytics insight generated by SiteCatalyst, Kor's marketing team can execute campaigns for one or all of their Web properties, watch customers' interactions in real time, then make campaign adjustments accordingly -- or even execute a re-marketing initiative to identified segments to optimize booking conversions.
"Understanding your online visitors well enough to know which offers and Web site content resonate with their individual preferences is a huge competitive advantage," said Gail Ennis, senior vice president of marketing at Omniture. "For organizations with multiple Web properties, like Kor Hotel Group, Omniture solutions can not only provide insight into the visitor trends of each Web site, but can also measure how that behavior relates to the business performance of the parent company as a whole." |
