[IT Leading Company]Samsung's Secret Weapon in the U.S. Mobile Market : VLUU
english.etnews.co.kr
Thursday, March 22, 2007 By Jeong Ji-Yeon
A digital camera phone based on WiBro network will be born.
In order to correspond to Sony Ericsson's global hit model 'Cybershot phone,' Samsung Electronics has developed high quality digital camera phone emphasizing optical zoom function, and plans to provide it to Sprint U.S. who will commercialize WiBro service in December. Domestic release is not scheduled yet.
Samsung Electronics plans to develop high performance hybrid phone specialized in multimedia contents such as video, game, and music in order to maintain their brand recognition in premium mobile phone market, and started to develop digital camera phone as their first product.
The project name is known to 'VLUU phone' adopted from Samsung Techwin's premium digital camera brand 'VLUU.' People from Samsung Electronics Telecommunications Network business, Digital Media business and Samsung Techwin are participating.
The project 'VLUU phone' is the starter for 'cooperation across divisions' said by Choi Ji-Seong, the Samsung Electronics Telecommunications Network president, and Park Jong-Woo, the Digital Media business president, and it implies a strategy to link Samsung's global hit brand 'Bordeaux (TV),' 'Yepp (MP3P)' to mobile phone brand in order to raise the brand recognition in the short period of time.
This product is differentiated from other digital camera phones adopting optical zoom not the digital zoom, and will be equipped with many additional functions like quality and color retouch. Also, equipped with camcorder functions like playing the video, and recording, it can realize mobile UCC.
Estimating that the WiBro network is required to upload big size photos and video clips, Samsung Electronics will focus on developing WiBro first. Sprint U.S., who asked for the new product development, is strongly considering to provide data service through Wibro, even though they might provide voice service through WiBro and cdma 2000 1x EVDO.
"Samsung Electronics Telecommunications Network has solely developed mobile phones specialized in music (Ultra Music), video (Ultra Video), TV (Media FLO) each so far. This time, however, it is interpreted that they will produce hit products which are highly responsive to the market by cooperating with other networks and utilizing various resources and brand," said an official in the same industry. |
