| Smith Micro Announces Launch Of QuickLink(R)Media - An Intuitive, All-In-One Multimedia Manager For Mobile Phones biz.yahoo.com
 Tuesday March 27, 6:00 am ET
 
 QuickLink Media Manages Music, Photos and Videos to Simplify Sending Content to a Mobile Device
 
 ORLANDO, Fla., March 27 /PRNewswire-FirstCall/ -- Smith Micro Software, Inc. (Nasdaq: SMSI), a leading provider of a wide range of software and services for the wireless market, today announced QuickLink® Media, an intuitive, all-in-one, PC-based multimedia manager for mobile devices.
 
 QuickLink Media is an innovative application with distinct advantages for end users, wireless carriers and device manufacturers. End users will enjoy greater control over the music, photos, video and other content on their mobile devices. Wireless carriers gain a cost-effective, customizable platform for delivering premium multimedia content to subscribers. Device manufacturers will benefit from QuickLink Media's integrated support for many device types, media formats and transfer protocols.
 
 "We continue to see significant growth in the demand for premium multimedia on mobile phones and PDA devices. Consumers are demanding more variety of personalization options, and the QuickLink Media solution is designed to enhance the overall mobile media entertainment experience." said William W. Smith, Jr., President and CEO of Smith Micro Software. "Our offering gives mobile entertainment enthusiasts the ability to access and share their favorite media files from their preferred wireless devices seamlessly. We believe that QuickLink Media addresses this growing marketplace, and significantly expands our market reach as we continue to expand our leadership in the wireless software universe."
 
 QuickLink Media's end-user benefits:
 -- Access a carrier's online media store to purchase and download songs,
 pictures, video, games and ring tones.
 -- Side-load media files from a PC to a wide range of media-capable mobile
 phones.
 -- Monitor a phone's available memory (both internal memory and any memory
 card).
 -- Offer users dual-downloading of media files to any PC, providing a
 local copy of files initially purchased on a mobile device.
 -- Provide users with a dedicated application-designed specifically for
 their phones-to organize media and manage all file transfers.
 -- Help subscribers use their Pesto automatically convert file formats and
 sampling rates to those required by their mobile device.
 
 Quick Link Media's wireless carrier benefits:
 -- Customized and branding the entire multimedia management experience
 from start to finish.
 -- Support media-capable mobile phones of their choice, accommodating
 various devices' features and supported file formats.
 -- Drive customers directly to preferred online media stores and album
 services.
 -- Increase subscriber media purchases, data usage and ARPU by offering a
 vast array of features in a highly functional and attractive format.
 -- Offer complete media management kits in retail stores.
 -- Support Microsoft DRM (10.11), OMA (1,2) and Groove.
 -- Provide an intuitive user interface and convenient help resources to
 minimize customer support costs.
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