Why the world has lost interest in IPTV services
"There are two ways for these to come together into a blended service. Either a simple software platform will emerge that will bring all the relevant EPG data and manage multiple DRM schemes on multiple devices, or a proper quadruple play service can come into play.
In the quadruple play scheme of things, the same content on the all the formats could be available at different locations and through different networks but put together by an ambitious and smart cellco. A quadruple play company running an IPTV network, also outputting content to the web and also featuring mobile TV or mobile web video services, might just be able to give cohesion to multiple parallel services, while at the same time keeping content costs down, because each customer is only buying one copy of each piece of content.
But while IPTV and Quad play carriers struggle to manage scalability issues, screen jitter, billing problems, IMS installation, HD teething problems, packet loss and latency issues, all things that have hampered AT&T over the past year and a half, which makes its IPTV service unwatchable and unsaleable, the web pioneers are working on the principle of making the entire business of web video more and more like experiencing IPTV."
theregister.co.uk |
