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Technology Stocks : Applix is back in action

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From: JakeStraw4/23/2007 9:36:32 AM
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Applix Named One of the Fastest Growing Business Analytics Providers by The OLAP Report
biz.yahoo.com
Monday April 23, 8:30 am ET

WESTBOROUGH, Mass.--(BUSINESS WIRE)--Applix, Inc. (NasdaqGS: APLX), a leading business analytics software solutions provider, was recently designated the fastest growing OLAP (online analytical processing) technology vendor, aside from Microsoft, by The OLAP Report, an independent research resource for organizations buying and implementing OLAP applications.

The OLAP Report is an unbiased analysis of the OLAP market and includes OLAP products and related software and services expenditure. To properly gauge market share, the report is based on the total amount spent on solutions directly incorporating OLAP products, providing a standard market measurement and eliminating distortions of disparate distribution channels. These shares have been published continuously since 1995, providing a long-term look at the market trend.

"The OLAP market grew by an unexpected 16.4 percent in 2006, surpassing our expectation of 12 percent," said Nigel Pendse, lead author of The OLAP Report and principal of OLAP Solutions. "Applix continues to produce strong growth, increasing its OLAP market share for the fifth consecutive year, one of only two companies to achieve this."

Applix grew significantly greater than the market average last year, with license revenue increasing more than 54 percent. The recently released OLAP Report measures technology vendors that are either OLAP providers or companies with a large proportion of OLAP revenues. Applix has staked a position in the top ten OLAP vendor list since 1996 among much larger companies such as Microsoft, Cognos, Business Objects and Oracle. The 2006 report shows Applix climbed two places in The OLAP Report's league table, the only company to do so this year.

"The OLAP Report market share analysis shows that many of the larger vendors are experiencing a decline in market share," said Ben Plummer, vice president of marketing and strategic alliances at Applix. "However, Applix grew total revenues by 41 percent last year, based upon our ability to meet the increased demand for a complete business analytics solution. With a complete set of performance applications including budgeting, planning, and consolidations coupled with the industry's most versatile in-memory OLAP solution, we expect to continue our strong growth."

To read the report, please visit: olapreport.com.
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