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Politics : American Presidential Politics and foreign affairs

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To: Peter Dierks who wrote (19516)	4/25/2007 11:49:50 PM
From: calgal	Read Replies (3) of 71588

GOP Race Is Wide Open John LeBoutillier Tuesday, April 3, 2007 With the first quarter filing deadline now passed — and the staggering amounts of money raised now public knowledge — let us examine what this means for the 2008 race for the White House: 1) The ability to raise money has absolutely nothing to do with being a good president; however, that ability does help you become a better candidate for president and to run a better campaign. 2) Money cannot buy you the two most important things you need to win: A unique message that connects with the voters; and that hunger or "fire-in-the-belly" that is needed to inspire voters to join in an effort to change the county; 3) Mitt Romney's $20 million is impressive — but not at all surprising. Gov. Romney was a huge success in the business world at Bain Capital, and his years in the venture capital business put him in touch with many well-to-do businessmen. Plus, the Mormon network is powerful and proud to help a fellow believer. Add to that Romney is worth over $500 million — so he knows money and how to raise it. His time as head of the Salt Lake Winter Olympics also helps him a great deal. 4) Rudy Giuliani's $15 million is a good indicator of his New York/ Wall Street strength. That is after all his base — he is known and trusted there. 5) John McCain's $12.5 million is yet another indicator that his campaign is heading south; everything he does is out-of-sync. His message — more troops for Iraq and "I'm more pro-Bush than anyone else" — is the wrong message at the wrong time. Story Continues Below 6) A note here which none of the so-called experts on TV ever make: the early money, or the first money a candidate raises, is the easiest money for them to accumulate. Why? Because they're getting it from previous supporters in their home bases. So these recently released numbers mean much less than the money raised later this year when donors are tapped out and a candidate needs to sell himself or herself to new donors. 7) The value of money in this race is very overrated. Why? Because of the primary/caucus schedule next January and February. With the Iowa caucuses scheduled for Monday, Jan. 14 and New Hampshire eight days later on Jan. 22 (with Nevada caucuses and the South Carolina primary in between), the person who comes out of those two events with the most momentum will receive huge free publicity heading into Mega Tuesday on Feb. 5, where over 50 percent of each party's delegates will be chosen. No matter how much money a campaign has, they'd never be able to advertise in the 30 or so states which are participating on Mega Tuesday; it would be impossible to flood all the necessary media markets. So no candidate will have enough money for paid advertising. The key is to harness the incredible power of free publicity. And you get that from doing well in Iowa and then zooming into New Hampshire and doing even better there. newsmax.com

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