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Politics : Formerly About Advanced Micro Devices

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From: TimF	5/11/2007 9:16:20 PM
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The Problem With DRM Is The Name? An HBO executive says that the real problem with DRM is the name. Quit laughing…it gets better, he wants to call it “Digital Consumer Enablement” instead. After that, everything will be okay and people will love it. Digital Consumer Enablement, would more accurately describe technology that allows consumers "to use content in ways they haven't before," such as enjoying TV shows and movies on portable video players like iPods. "I don't want to use the term DRM any longer." hardocp.com blog.wired.com

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