New Release of Omniture SiteCatalyst Measures and Optimizes Lifetime Value of Campaigns Across Multi-Channel Customer Interactions
biz.yahoo.com
Monday May 14, 11:53 am ET
Enriched Multi-Channel Data Enables Further Optimization of Omniture Genesis Marketing Applications
OREM, UT--(MARKET WIRE)--May 14, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced the immediate availability of a new version of Omniture SiteCatalyst® that expands existing on-demand multi-channel data integration capabilities. With this new release, online marketers can achieve unprecedented levels of power and ease-of-use for analyzing, reporting and optimizing multi-channel, online and offline activities.
A key issue for marketers today is to quantify the full impact of their online marketing initiatives across all channels of customer interaction. According to a recently published Forrester report, online influence on offline retail sales will grow to $1.1 trillion in 2012 ("The Web's Impact On In-Store Sales: US Cross-Channel Sales Forecast, 2006 To 2012," May 7, 2007).
SiteCatalyst automates reporting for the lifetime value of marketing campaigns by seamlessly connecting end-to-end customer interactions, from online impressions to Web site engagement through to online and offline conversion and sales channels. In addition, campaign value can be further measured by including critical items such as in-store returns or service cancellations to achieve a complete picture of the lifetime value of marketing campaigns.
Using Omniture SiteCatalyst, data from any source can be seamlessly linked to any transaction or visitor ID and stored automatically in the Omniture DataWarehouse and analyzed using the powerful unlimited segmentation of Discover 2. In addition, marketers can improve the effectiveness of their online marketing spend through plug-and-play integration with the Omniture Genesis partner applications including: email, site search, ad serving, affiliates, user surveys and others.
"Our campaigns, like our customers, have a lifetime value that can't be measured by online activities alone," said Craig Scribner, Web site analytics manager at Logoworks. "The multi-channel data integration feature in SiteCatalyst will give campaigns credit for offline upsells that occur after the original point-of-sale -- as it will hold campaigns accountable for offline returns and refunds. Assessing the true value of our marketing initiatives requires tracking that extends beyond Web site conversions, and now Omniture provides reporting on the lifetime value of our campaigns from a single platform."
"Working with the world's largest online businesses, we know that overcoming fragmented online and offline data is one of their highest priorities," said Brett Error, chief technology officer, Omniture, Inc. "As an on-demand solution, Omniture provides a more cost-effective and easy-to-use platform for understanding customer's transactions across multi-channel activities. We are delivering a breakthrough solution for data enrichment and augmentation through a single, unified online business optimization platform." |
