Leading French Internet Search Portal, Notrefamille.com, Increases Subscriptions by 50 Percent With Omniture Web Analytics
biz.yahoo.com
Tuesday May 15, 2:00 am ET
Family and Genealogy Search Portal Uses Omniture SiteCatalyst(R) to Improve Site Navigation and Enhance the Online Visitor Experience
PARIS--(MARKET WIRE)--May 15, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimisation software, today announced Notrefamille.com, a leading French Internet portal dedicated to family identity search and genealogy, has increased subscriptions by 50 percent in less than five months using the Omniture SiteCatalyst Web analytics platform. In addition, by using SiteCatalyst to measure visitor behavior and traffic patterns, the company was able to identify areas for improvement in their sites' navigation, and make adjustments accordingly -- increasing the average amount of time visitors spend on their site by 20 percent.
"When you design a site, it's very easy to assume that you know what's best and build the site based upon past experience and intuition. However, using Omniture to examine the click-path, we were able to amend the navigation based on fact; we now give visitors what they actually want, rather than what we think they want," said Emmanuel Condamine, content and services manager at Notrefamille.com. "SiteCatalyst has added real value -- we can be incredibly precise with our data analysis, which feeds back directly into our sales and marketing efforts."
In order to enhance their visitors' online experience and drive more subscriptions, Notrefamille.com used SiteCatalyst to run A/B tests, a comparison of two different page designs and navigation paths to determine the most effective format. The tests allowed the company to experiment with what did and did not appeal to visitors, then choose the most effective approach. Once they had refined their site to optimise visitor response, the company saw a 50 percent increase in registrations in less than five months.
Also using SiteCatalyst, Condamine identified a small problem that was causing visitors to leave the site prematurely. He noticed that visitors were clicking on many of the site's images thinking they doubled as links; but when visitors found the images did not contain links, they grew frustrated and left the site entirely. Condamine embedded links within the images, and saw an immediate 20 percent increase in the average amount of time visitors stayed on the site and a 32 percent reduction in visitor drop-off rate.
"Today's online consumers demand a clear and easy path to the information, products and services they seek," said Neil Weston, vice president and general manager, EMEA, Omniture. "Omniture solutions give companies the insight they need to anticipate consumer demand and tailor their approach based on actual customer preferences. This enhances their visitors' online experience while at the same time driving maximum ROI for the organisation." |
