MIVA news today - I like this one, especially since the recent takeovers of Doubleclick and TFSM...
MIVA Announces Precision Network Release
A New Vertical Internet Advertising Network Successful Beta Program Completed; Currently More than 600 Participating Advertisers
May 23, 2007 7:38:00 AM
Copyright Business Wire 2007
FORT MYERS, Fla.--(BUSINESS WIRE)--
MIVA Media, a leading digital advertising network and a division of MIVA, Inc. (NASDAQ: MIVA), today announced the release of its new vertical advertising network, The Precision Network.
The Precision Network, which launched in beta in January 2007, complements MIVA's existing Core Network and broadens MIVA's portfolio of online advertising solutions, which are designed to deliver ads to the right person at the right time. MIVA's Core Network offers broad horizontal distribution through relationships with thousands of third-party websites, helping advertisers to reach an increasingly fragmented consumer audience. MIVA's Precision Network helps advertisers reach targeted consumers through a narrower distribution inside of specific vertical categories.
Through the combination of technology and relationships, MIVA Media's third-party advertising network enables advertisers to cost-effectively reach a significant number of online consumers. In the first quarter of 2007, MIVA's advertising network generated 329 million targeted leads (paid-clicks) for its advertiser base across the U.S. and Europe. MIVA leads are often incremental to ad buys on competing networks given its extensive broad distribution through thousands of third-party websites, its exclusive partnerships with brands like Conde Nast in the U.K., and its new vertically-oriented Precision Network.
"While our primary strategy is focused towards becoming more of a consumer-oriented direct marketer, we continue to believe our MIVA Media third-party advertising network provides value and reach for online advertisers. We believe that our recently announced outsourcing plan should allow us to integrate all of our ad management and auction platforms, including the Precision Network, and we anticipate realizing value through a variety of new monetization vehicles for our advertisers through our ad network longer-term," said Peter Corrao, chief executive officer of MIVA.
"We believe the significant gap between online consumer media consumption and online advertising spend, and advertiser acceptance of our Precision Network, validates our positioning and highlights the opportunity for our third-party advertising network," continued Mr. Corrao.
The Precision Network is expected to be fully integrated into MIVA's base campaign management dashboard. It is expected that advertisers developing new campaigns will be given control so that they may designate the display of their ads on the Core Network or the Precision Network. In the U.S., the Precision Network spans 18 vertical categories including automotive, entertainment, finance, insurance, mobile, real estate and travel. The Precision Network remains under a beta program in the U.K.
www.miva.com
About MIVA(R), Inc.
MIVA, Inc. is an online advertising and media company that operates across the US and Europe. MIVA's mission is to deliver valuable digital audiences to advertisers, which is achieved through two distinct divisions: MIVA Media, which offers Pay-Per-Click Ads across both vertical and contextual networks and MIVA Direct, which offers display and toolbar advertising solutions and focuses on the development and monetization of consumer sites.
Forward-looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2006, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.
(R) Registered trademark of MIVA, Inc.
Source: MIVA Media
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MIVA
Inc.
Alex Vlasto
212-736 9151 x:217
Global Communications Director
alex.vlasto@miva.com |
