Hi Tim. You are essentially addressing the same question that I raised initially by asking:
"What type of legal protection is that, and how is it supposed to be applied to the display of web pages?"
Let's try another approach. Yesterday, as if made to order, I came across the article below in Light Reading's daily newsletter. Apply my earlier question now to the television screen in your living room for the presentation part, and for the transport part, the cable or telco operator's bandwidth between your home and the head end or CO, for which you pay a monthly fee for the carriage of "content" and other communications services into, and in a more limited sense, away from, your home:
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RGB Takes On Terayon
Jeff Baumgartner | Cable Digital News
MAY 21, 2007
RGB Networks Inc. has launched a suite of "digital overlay" applications for its Broadcast Network Processor (BNP) platform that will allow cable operators and their advertisers to create and change targeted spots in real-time and in the digital domain.
According to RGB, the app can directly overlay text, graphics, and motion video onto more than 500 TV ads simultaneously. Costs linked to the creation or changing of ads are greatly reduced because everything is digital and done on top of the program being played out.
Complete article: lightreading.com
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Another:
Targeted Ads, 2; Speeds & Feeds, 0
Raymond McConville | Light Reading
MAY 23, 2007
BOSTON -- Telecom 2.0: The Collision of Content & Communications -- Video service providers, telco and cable alike, are always bragging about which has the better network. But it could come down to more advanced applications and content to decide who survives the battle for the living room.
One potential application that could both improve the user experience and increase service provider revenue is targeted advertising, according to panelists here at a Light Reading session at the JP Morgan Technology Conference.
"Relying entirely on the subscriber leaves about 50 percent of revenue on the table. You need to seek non-user-generated revenue sources," said Matthew Marnik, director of marketing for Juniper Networks Inc. (Nasdaq: JNPR - message board). To do this, telcos entering the market need to exploit more advanced methods of advertising, sort of like what is happening on the Internet with companies like Google (Nasdaq: GOOG - message board), says Marnik.
Complete article: lightreading.com
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