| United States Patent Application 20070124794 
 Kind Code A1
 
 Marko; Paul D. ; et al.
 
 May 31, 2007
 
 METHOD AND APPARATUS FOR EMPLOYING STORED CONTENT AT RECEIVERS TO IMPROVE EFFICIENCY OF BROADCAST SYSTEM BANDWIDTH USE
 
 Abstract
 The invention relates generally to a receiver unit in a digital broadcast system for receiving a broadcast signal comprising content segments and control data, and generating an output signal using the content segments and previously stored content segments. The previously stored content segments are retrieved from a local memory device using the control data and inserted among the received content segments.
 
 Inventors:
 Marko; Paul D.; (Pembroke Pines, FL) ; Wadin; Craig P.; (Sunrise, FL)
 
 Correspondence Name and Address:
 Stacey J. Longanecker;Roylance, Abrams, Berdo & Goodman, L.L.P.
 Suite 600
 1300 19th Street, N.W.
 Washington, DC 20036 US
 
 Serial No.: 553398
 Series Code: 11
 Filed: October 26, 2006
 U.S. Current Class: 725/135; 725/115; 725/116; 725/138; 725/32
 U.S. Class at Publication: 725/135; 725/138; 725/116; 725/115; 725/032
 Intern'l Class: H04N 7/16 20060101 H04N007/16; H04N 7/173 20060101 H04N007/173; H04N 7/025 20060101 H04N007/025; H04N 7/10 20060101 H04N007/10
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 Tuesday, February 20, 2007
 XM Receives Patent for Using Stored Content At Receivers to Improve Efficiency of Broadcast System Bandwidth Use
 Today, February 20, 2007, XM received a patent for using stored content to improve bandwidth efficiency.
 
 It's a relatively short and simple patent. Music, advertisements, news programs, etc. are stored locally on a receiver. At some point, control codes are sent to the receiver to play back the locally stored content in the alloted time slot. It is more efficient, for example, to store a popular song and play it back on command than to re-broadcast it each time.
 
 [When that locally stored content is advertising, sold on Google Adwords to the highest bidder, the value of this arrangement can begin to be realized]
 
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 United States Patent 7,180,917
 Marko , et al. February 20, 2007
 
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 Method and apparatus for employing stored content at receivers to improve efficiency of broadcast system bandwidth use
 
 Abstract
 The invention relates generally to a receiver unit in a digital broadcast system for receiving a broadcast signal comprising content segments and control data, and generating an output signal using the content segments and previously stored content segments. The previously stored content segments are retrieved from a local memory device using the control data and inserted among the received content segments.
 
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 Inventors: Marko; Paul D. (Pembroke Pines, FL), Wadin; Craig P. (Sunrise, FL)
 Assignee: XM Satellite Radio Inc. (Washington, DC)
 
 Appl. No.: 09/695,226
 Filed: October 25, 2000
 
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 Current U.S. Class: 370/535 ; 370/319; 725/89
 Current International Class: H04J 3/04 (20060101)
 Field of Search: 370/315,316,326,390,432,535,537 725/38,39,40,42,44,46,47,48,49,50,87,88,89
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 United States Patent Application 20070124794
 Kind Code A1
 Marko; Paul D. ; et al. May 31, 2007
 
 --------------------------------------------------------------------------------
 METHOD AND APPARATUS FOR EMPLOYING STORED CONTENT AT RECEIVERS TO IMPROVE EFFICIENCY OF BROADCAST SYSTEM BANDWIDTH USE
 
 Abstract
 The invention relates generally to a receiver unit in a digital broadcast system for receiving a broadcast signal comprising content segments and control data, and generating an output signal using the content segments and previously stored content segments. The previously stored content segments are retrieved from a local memory device using the control data and inserted among the received content segments.
 
 --------------------------------------------------------------------------------
 Inventors: Marko; Paul D.; (Pembroke Pines, FL) ; Wadin; Craig P.; (Sunrise, FL)
 Correspondence Name and Address: Stacey J. Longanecker;Roylance, Abrams, Berdo & Goodman, L.L.P.
 Suite 600
 1300 19th Street, N.W.
 Washington
 DC
 20036
 US
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