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Strategies & Market Trends : Mish's Global Economic Trend Analysis

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To: NOW who wrote (65983)	6/9/2007 12:17:58 AM
From: Webster Groves	Read Replies (1) of 116555

I didn't say that. I said the doctor-directed pitch is saturated. All the docs who want a free meal can get it. They also get free informational breakfasts and lunches. Competing with the drug companies for the doctors' stomachs are the hospitals. They have their own "clinics", with enormous buffets. Add to that all the drug promotional junk in doctors offices: clipboards, wall clocks, pens and paper, hand towels, waste cans, etc. You name it, if a drug rep can carry it in the doctor will display it - all to save a few piddly bucks on "shop supplies". The drug message blares out to the unsophisticated public. Now why, you may ask, do the pill pushers do this - well because it works. Patients ask for trade name labels rather than generics because somehow they think the name sounds familiar. Of course it does - that's the point of advertising. It has nothing to do with anything else. wg

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