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Technology Stocks : Corel - What is the deal with this company?

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To: D. Mark McKinley who wrote (277)8/22/1996 12:56:00 PM
From: Wildcat   of 347
 
I understood it to be 400 million "impressions" from just the Corel Centre alone. The other sport investments would add to this amount. I saw a Women's Tennis Assoc. tournement about 2 weeks ago and the Corel logo was on the net posts and they were difficult to see on TV. The Mercedes emblem on a more recent tennis event was easier to see because it was right on the net next to the posts.
I am of two minds about owning their own ad agency. One, more control and cheaper costs (maybe). The downside is advertising is a very studied and intense profession. Being on your own would not expose you to competition via contract bidding and limit the exposure to new trends and public flow and ideals. Anyone agree or disagree with this?

Eric
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