Dramatic Video Series Designed Specifically for the Internet
Wednesday June 13, 7:31 am ET
Leading Flash Video Delivery Solution Helps Stage 3 Media Launch First Broadcast-Quality Direct-to-Web Show
ATLANTA--(BUSINESS WIRE)--Internap Network Services Corporation (NASDAQ:INAP - News), a global provider of fast, reliable end-to-end Internet business solutions, today announced it is powering the video site for Sanctuary, an original, online science fiction series developed by Stage 3 Media Inc.
Internap's content delivery network (CDN), enables Stage 3 Media, an independent production company specializing in new media entertainment based in Vancouver, British Columbia, to transcend traditional media vehicles using the Web to reach a growing online audience around the world with innovative, original programming.
"We are the market leader in rich media streaming...and we are playing to win. Our work with Stage 3 Media is a powerful illustration of Internap's ability to foster customer innovation. We take care of the underlying technology so that our customers can evolve and focus on growing their business," said James P. DeBlasio, president and chief executive officer for Internap.
"We are the platform for bringing revolutionary, creative online content like the Sanctuary series to the Web, and are thrilled to work with Stage 3 Media on this unique initiative."
Sanctuary, Stage 3 Media's premier production, is the first broadcast quality, high-definition dramatic series designed specifically for the Web.
Sanctuary is comprised of eight "Webisodes," each averaging 15 minutes in length. Internap's high-performance CDN architecture, which optimizes the transmission of content between origin sites and end destination, ensures that Sanctuary viewers worldwide enjoy high-quality delivery of the online show in 480p (DVD quality) resolution. Internap's team of Adobe Flash® experts also created a custom solution for Stage 3 Media, allowing developers to seamlessly integrate interactive features into Sanctuary's site, www.sanctuaryforall.com.
"In designing a direct-to-Web production of the scale and quality of Sanctuary, we needed the power of a global CDN that would be able to provide the highest quality Flash video on the market," said Ron Martin, vice president of New Media for Stage 3 Media. "Internap is the only company with the breadth of expertise and resources we require to deliver top-notch online programming to global audiences. We value Internap's ability to scale as we continue to grow and our viewership continues to increase."
Stage 3 Media leverages Internap's MediaConsole, an easy-to-use interface that provides comprehensive reporting and business analytics, including popularity levels of the show and other demographic information. In addition, Internap's scalability allows Stage 3 Media to manage the anticipated exponential growth of show viewership.
Nielsen/NetRatings estimates that 55 percent of homes with Internet service and 85 percent of offices now have high-speed broadband service. Stage 3 Media is capitalizing on this growth in broadband use by using Internap solutions to employ a direct-to-Web distribution strategy and to meet consumer demand for original video content.
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