Sepracor-Looks very promising Message Board

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Biotech / Medical : Sepracor-Looks very promising

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To: Robohogs who wrote (10107)	6/14/2007 12:22:00 PM
From: Iamarangerboy	of 10280

reuters.com Sepracor hikes price of Lunesta sleep drug-analyst BOSTON, June 14 (Reuters) - Sepracor Inc. (SEPR.O: Quote, Profile, Research) has raised the price of its insomnia drug Lunesta by 9 percent as the company moves to shore up the drug amid tepid prescription growth, according to an analyst at American Technology Research. The price increase comes on the heels of a 9 percent increase last November, said analyst Manoj Garg in a research note. Despite the introduction in April of a generic version of the rival sleep drug Ambien, Lunesta is maintaining a steady market share of about 13.5 percent, Garg said. "The most recent price increase could offset prescription weakness seen for the franchise, and likely assist in stabilizing second-half Lunesta revenue," according to the research note. A report earlier this week from John LeCroy, an analyst at Natexis Bleichroeder, noted that weekly trends showed Lunesta running below his sales estimates for the quarter. While the drug picked up 1.8 percent in total prescription market share since the entry of generic Ambien, he said the gains are due to a recent drop in generic Ambien prescriptions and not due to a pick-up in Lunesta prescriptions. Officials at Sepracor were not immediately available for comment.

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