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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	7/3/2007 9:32:04 AM
	of 161

Hickory Farms Chooses Omniture to Measure Online Marketing Campaign Performance biz.yahoo.com Tuesday July 3, 8:00 am ET Leading Gift Basket Retailer to Use Omniture to Optimize Customers' Experience on HickoryFarms.com OREM, UT--(MARKET WIRE)--Jul 3, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that Hickory Farms®, the award-winning food gift retailer, has selected Omniture to measure customer response to online marketing campaigns and to optimize the company's search marketing activities. Using Omniture solutions, Hickory Farms will have real-time insight into what drives consumers to their Web site, what marketing channels influence visitor purchases and what areas of their site can be leveraged to maximize revenue.

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