bizjournals Selects Omniture to Integrate Web Analytics, Ad Serving and Email Marketing
biz.yahoo.com
Wednesday July 11, 8:00 am ET
Leading Online Publisher Will Use Omniture Genesis(TM) to Integrate Marketing Across Their 42 Media Properties
OREM, UT--(MARKET WIRE)--Jul 11, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that bizjournals -- the online media division of American City Business Journals, the nation's largest publisher of metropolitan business newspapers -- has selected Omniture to provide a comprehensive view of their Internet business operations. By combining multiple marketing applications into one integrated platform through Omniture Genesis, bizjournals will be able to understand how their ad-serving strategies and email marketing campaigns affect customers' online experience across their 42 Web properties.
"The instant integration available through Omniture Genesis will allow us to leverage Web analytics to measure and report on the impact of our advertising campaigns and our email marketing activities -- using centralized data to understand true performance," said Ryan Whittington, general manager at bizjournals. "In addition, we will now be able to determine, in real-time, which articles are the most popular with each demographic -- helping our editors know what topics are resonating with our business-oriented reader base." |
