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Technology Stocks : First Alert (ALRT)
ALRT 0.0300-4.5%Nov 7 4:00 PM EST

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To: peter lo who wrote (34)10/6/1997 8:56:00 PM
From: Richard Jurek   of 50
 
Oh, it doesn't disappoint me! Rather the opposite. And I do hope the price
goes down a bit the next day or two. So I can buy at a much higher price.
Anyway: you've got to read between thelines. Look at the fact that they
are pushing more product through Walmart and have signed a
new agreement with Kmart, which is also turning around. Look at the fact
that the loss is down A LOT over last quarter. And given a company
that sells about $180 mil or more in product, a $1.5 mln loss
for a single quarter is not that big of a deal. What does concern me is the
drop from $61 mil to $50 mln in revenue -- much do to not getting UL approval
on their new detectors. Still -- in the aggregate, the market cap for this company
is way undervalued and does not reflect the current revenue situation.
I think good times are ahead. But like all turnarounds: it could happen
sudden or, most likely, it could take a number of quarters. Be patient. I think this
one will reward...but that is just my opinion, for what it is worth. If it dips
below current levels, I personally will be buying. [Insert all applicable disclaimers
here, eh?]

Cheers,

Richard
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