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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	7/24/2007 8:41:35 AM
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Delta Air Lines Selects Omniture to Enhance the Online Experience for Their Customers biz.yahoo.com Tuesday July 24, 8:00 am ET Leading Airline Manages Marketing Campaigns to Continuously Optimize Their Online Effectiveness and Increase Customer Retention OREM, UT--(MARKET WIRE)--Jul 24, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that Delta Air Lines, America's fastest-growing international airline, has selected Omniture to enhance the online experience for their customers. Using Omniture SiteCatalyst® Web analytics, the leading airline will measure how customers interact with their Web site and evaluate visitor response to online marketing campaigns and promotions. With this insight into customer preferences and behaviors, Delta can continuously optimize their online effectiveness and increase customer retention.

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