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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	7/25/2007 9:18:23 AM
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ProFlowers Selects Omniture to Optimize Merchandising Operations biz.yahoo.com Wednesday July 25, 8:00 am ET Leading Internet Flower Retailer Uses Omniture to Identify Consumer Purchasing Trends and Adjust Product Promotions in Real-Time OREM, UT--(MARKET WIRE)--Jul 25, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that ProFlowers, the nation's largest grower-direct Internet flower provider, has selected Omniture to measure merchandising effectiveness and consumer response to online promotions in real time. Because their products are perishable, ProFlowers relies on Omniture to understand how to best manage inventory, determining in real time, which products to promote and when to essentially "slow down" product sales based on visitor response -- optimizing merchandising operations while maximizing online revenue.

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