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To: JDN who wrote (3641)10/7/1997 8:39:00 AM
From: Douglas Rushkoff   of 31646
 
You can't calculate profits from the CD like that -- not when Jenkins won't disclose the distribution deal. We still have no idea what Topro's take is. If it's anything like the book business, the distributor/retailer get a 60-65% cut.

I remember him being asked how the Wonderware deal worked, and he reiterated that the CD for gaining entry, not profit.

Which is a long way of saying, don't pin your hopes on the CD as anything other than great publicity that pays for itself. It's a big scary diagnostic demo.
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