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Biotech / Medical : Avadel AVDL
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To: Arthur Radley who wrote (140)8/3/2007 5:52:54 PM
From: IRWIN JAMES FRANKEL  Read Replies (1) of 240
 
GSK now has CR in first position detailing by 2,000 reps. I assume that carries financial incentives to drive sales production. I believe you get what you incent. So that should help increase sales.

FLML has a slide on it's web site that indicates a study of CR vs IR resulted in a 24% reduction in AE's in the CR arm. That sounds interesting. If those AE's are serious and the study is confirmed in other studies or in the observations of the practicing MD's it will drive sales of CR even in the face of generics.

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