PET ECOLOGY BRANDS, INC. (PINKSHEETS: PECB)
Pet Ecology Brands, Inc. closed at $0.31 Thursday, trading 500,756 shares.
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Company News- August 01, 2007: Pet Ecology Direct Announces the Launch of a Major National Television Advertising Campaign in August 2007
Pet Ecology Brands, Inc. announces that Pet Ecology Direct, the licensee of Pet Ecology Brands, Inc. for the home delivery and Internet markets, will launch a major national television advertising campaign in August 2007. This multi-million dollar national advertising campaign will support Pet Ecology Direct's new home delivery and Internet sales initiative. Ralph Steckel, President and CEO of Pet Ecology, stated: "We have always believed that our patented cat litter is the most innovative product on the market and with the proper brand awareness we could capture a significant portion of the billion-dollar-plus cat litter market. This launch is the first step towards the full commercialization of our products through all distribution channels."
In preparation for this launch, Pet Ecology Direct has given Pet Ecology Brands a large order to fulfill initial demand that is expected from the home delivery and Internet marketing campaign. Ralph Steckel commented: "The strategic relationship with Pet Ecology Direct is a win-win for both companies and our shareholders. The planned national advertising supporting the Internet and home delivery launch is expected to dramatically boost the visibility of our litter as well as future products. Our products will now have the correct and consistent message, combined with media exposure to rapidly build national awareness of our cat litter, making it considerably more attractive to major food and drug chains which require strong media advertising programs for products that are carried in their stores."
Mr. Steckel further stated: "Our patented and revolutionary cat litter will now be sold under the trademarked name 'Pet Ecology Perfect Litter' and a successful and efficient re-branding of the product is expected as a result of the planned national television advertising campaign."
About Pet Ecology Brands, Inc. (PINKSHEETS: PECB)
Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. The litter is ultra-lightweight and convenient to use (3 lbs works like 21 lbs of clay/sand-based products), it is 100% flushable and safe for sewer and septic tank systems. Most importantly, it is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in many competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. Pet Ecology's K-9 Fat Free Dog Treats(TM) are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. Vit-A-Dog Fat Free Treats (soon to be available) are enriched with vitamins D & E, and will be available in chicken, beef and liver flavors. Other products anticipated being launched by Pet Ecology Brands, Inc. and include the first fat free cat treat, a low sodium and low fat microwavable gourmet cat dinner; and two cat litter product line extensions to help indicate feline pregnancy and diabetes. |
