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Technology Stocks : Media Industries: Newspapers, TV, Radio, Movies, Online
NFLX 88.00-0.1%Jan 16 9:30 AM EST
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To: Glenn Petersen who wrote (195)8/8/2007 2:02:48 PM
From: stockman_scott  Read Replies (1) of 8885
 
Online Ad Spending to Overtake Print by 2011 -- Study

Online advertising sales will overtake print advertising by 2011, according to Veronis Suhler Stevenson's widely-watched annual study published Tuesday. VSS forecasts annual online advertising growth of more than 21%, reaching $62 billion in 2011, vs. print advertising's forecasted $60B. TV ad revenues, it says, will still hold the top spot at a predicted $80B in 2011. "The path of online advertising and newspaper advertising is a continuation of what we've been observing for many years, but it is finally getting to the point where the lines will cross," said VSS's James Rutherfurd. The study notes that in 2007, the amount of time spent reading online will overtake time spent reading newspapers for the first time. Overall media use was down 0.5% in 2006 to 3,530/hrs per person, while workplace media usage jumped 3.2% to 260/hrs per employee per year. "Knowledge and information industries drive the US economy, meaning that information is a critical tool," Rutherfurd said. "Companies are prepared to pay a lot of money to get that information."

Sources: Financial Times
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