Apple Rush Gains in the NorthEast, Wild Fruitz Is Coming to the Midwest
BLUE ISLAND, Ill., Aug 07, 2007 (BUSINESS WIRE) -- RushNet's (RSHN) Apple Rush is making inroads into New York and New England through the distribution efforts of Wild Fruitz Beverages there. In turn, RushNet will bring the fabled Wild Fruitz line of beverages into Midwest distribution. Taking mutual advantage of the strong relationships each company has in their respective territories with distributors and retailers, Apple Rush and Wild Fruitz expect to see impressive sales growth for both lines in regions new to their brands.
Wild Fruitz www.wildfruitz.com is a closely held company that has distributed their flavorful line of unique sparking juice drinks from Maine to New Jersey for ten years. Trev Warshauer, founder and CEO of Wild Fruitz, states that, "We are extremely excited about Apple Rush's potential in the NorthEast, and our creating a powerful alliance in terms of synergy of products and philosophy with RushNet. Preliminary sales of Organic Apple Rush's product lines here have resulted in fast movement and repeat orders within the first three weeks of distribution. We have already managed to get into some very key accounts in NYC, Boston and Cape Cod, with much enthusiasm shown by the consumers who have tried the brand. The organic consistency, appealing flavors and attractive packaging are really catching the retailer and consumer's fancy. I am very pleasantly surprised".
"We are confident that this alliance will result in increased distribution for both brands with the ultimate goal of offering healthier, natural and organic premium beverages for the consumer," states Warshauer.
Robert Corr, President of RushNet, Inc., added, "This arrangement with Wild Fruitz certainly looks promising for both companies. Their quality beverages fit very well with Apple Rush to blanket a vibrant refreshment category, and we see the potential for their success in the Midwest that we are already beginning to see with Apple Rush in the NorthEast."
Wild Fruitz is made from a 50 yr. old recipe from Warshauer's maternal grandmother with 25-38 % real fruit juice concentrates and purees sweetened with only cane sugar. The combination of Apple Rush, all organic, and Wild Fruitz premium drinks allows the distributors representing both brands to potentially dominate in the sparkling juice category with good, refreshing flavors. |
