RG Global's OC Energy(TM) Drinks Signs $10 Million Distribution Contract for Michigan
Monday August 13, 10:31 am ET
RANCHO SANTA MARGARITA, Calif., Aug. 13 /PRNewswire-FirstCall/ -- OC Energy(TM) Drink, a subsidiary of RG Global Lifestyles, Inc. (OTC Bulletin Board: RGBL - News; "RG"), announced today that it has signed a $10 million-per-year distribution agreement (gross revenue) that will place and promote the OC Energy (TM) style-conscious line of energy beverages and bottled water in more than 1,000 stores throughout Michigan by this fall. Distribution will expand to cover the whole state by late 2008.
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The one-year renewable, multi-distributor deal will have OC Energy drinks on shelves before the new season of Bravo's internationally syndicated hit reality television show "The Real Housewives of OC" airs in October. Three of the OC Energy Drink's "OC Angels" spokeswomen (Lindsey Knickerbocker, Ashley Zarlin and Christen Currie) are regulars on the Orange County, California- based series. OC Energy anticipates that Bravo will air segments that include some of the Angels' recent promotional events during this season. Exposure in last season's episodes helped spark interest as the OC Energy line was launched. OC Energy COO Bob Glaser said he expects the exposure from "Real Housewives" will help give the OC Energy drink line a solid edge in the fastest growing segment of the beverage industry.
OC Energy recently expanded its distribution agreements in other regions, including a six-state area of New England. The company also completed construction on a state-of-the-art, high-speed production line earlier this year to meet the rapidly growing demand for the beverages.
"We're currently negotiating with several other distribution companies that are as excited about our line of drinks as we are," said Glaser. "OC Energy is gaining rapid market acceptance because it provides a smooth, sustained boost in energy, without the crash that typically follows the jagged jolt from other energy drinks. It is 'energy' redefined."
OC Energy is a lifestyle product that has a broad appeal to active men and women ages 18-49 who like to live life to its fullest," Glaser noted. "It offers a refreshing boost that won't make you jittery, tense or too 'wired' to concentrate."
OC Energy delivers three lines of healthy, high-energy beverages packaged in a revolutionary, bold ergonomic bottle design that exudes the trendy, stylish, untamed spirit of Orange County. With a fresh, clean fruit-infused flavor, the non-carbonated energy drinks boast a unique combination of natural ingredients and OC Energy's propriety energy pack with balanced vitamins and lower sugar levels to intensify alertness strongly but smoothly.
OC Energy's "KIK-it" and "Diet KIK-it" are 10-oz. non-carbonated low- and no-sugar beverages for a continuous hours-long energy release with no quick up and no crash. The 16-oz. "O2" is purified water supersaturated with oxygen through RG's proprietary process to deliver pure clean great taste that is readily absorbed by the body. OC Energy's new "Insane" is a high-powered triple-energy 2-oz. "shot" with a hangover supplement for 5 to 6 hours of smooth energy to take you through a night on the town, yet wake up with a clear head if you overdid the alcohol. For complete details, visit ocenergydrink.com.
About RG Global Lifestyles
RG Global Lifestyles, Inc. develops and markets water purification and wastewater treatment products and technologies as well as bottled beverages. Its Catalyx Fluid Solutions division focuses on the sale/lease of its Catalyx® proprietary wastewater treatment technology for energy production and industrial applications. RG's OC Energy(TM) subsidiary manufactures and distributes bottled energy drinks and oxygenated water under the OC Energy brand. The Aquair(TM) subsidiary is the exclusive distributor of licensed atmospheric water generators that produce purified water from air. For more information, visit rgglife.com
Safe Harbor Statement
The statements contained herein that are not historical are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, risks associated with water generation products, risks associated with dependence on third parties, and other risks identified from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission. All forward-looking statements attributable to the Company, or persons acting for the Company, are expressly qualified in their entirety by these cautionary statements.
Contact: Julie Shepherd, Accentuate PR, (815) 479 1833,
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