Jimbo: They do have print buttons -- all over the key board. H ahaha.
I think, by the way, U R inKorreKt on ad rev issues and newspapers. The big classified losses have already hit. They indeed were painful. However, for most retail advertising, the internet is problematic in that average time spent on a page is less than 10 seconds. Quite different from the actual physical paper, where readers average more than a minute, depending on the section of the paper. So a department store or a car dealer or manufacturer would MUCH prefer to be in the stickier medium, if possible. Probably the real problem, or a major part of it, lies in how the editorial content of those papers is disseminated across the internet. AP, which is actually a cooperative venture of the newspapers themselves, has deals with yahoo, for instance, providing hard and featurey news; plus content from most papers is linked in to the major search engines. So people will go to google or yahoo and get their basic news there (even more than cnn or msnbc). But the bulk of that content comes from the papers. What do those papers get in return? Nada. It's as dumb as the book publishers who sell their books to retailers and then buy back what the retailers dont sell. Hello? Anybody home? M2 |
