Tivo (TIVO) Interactive TV Message Board

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Technology Stocks : Tivo (TIVO) Interactive TV

TIVO 6.090

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Jun 1 5:00 PM EST

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To: Road Walker who wrote (1977)	8/28/2007 3:31:40 PM
From: Andre Williamson	Read Replies (2) of 2093

They estimate that 95% of all TV viewing is still live. But if there is 20% DVR penetration, yet only 5% is time-shifted, that suggests that on average, DVR households watch 75% live tv and only 25% time-shifted TV. Doesn't sound right to me. I'd say at most 10% of our tv viewing is live, but the figure could be a lot less, possibly as little as 2%. The 95% number might have been floated to make network execs and advertisers a little happier. Andre

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