Omniture Awarded a Patent Related to Behavioral Targeting, Testing and Content Optimization
biz.yahoo.com
Tuesday September 11, 8:00 am ET
Latest Patent Adds to Company's Extensive Patent Portfolio That Now Includes More Than 175 Total Patents and Patent Applications
OREM, UT--(MARKET WIRE)--Sep 11, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that the U.S. Patent and Trademark Office has awarded the company a new United States Patent (U.S. Patent Number 7,260,551). The patent is generally directed to performance optimization, and relates to online real-time behavioral targeting and testing systems, such as content targeting on Web sites, targeted ad-serving to maximize cost-per-click (CPC) or cost-per-acquisition (CPA) revenue yields, the maximization of yields from search engine marketing and improved personalization search algorithms. |
