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Technology Stocks : Apple Inc.

AAPL 274.11

-1.5%

Dec 15 3:59 PM EST

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To: David Kuspa who wrote (5274)	10/8/1997 11:01:00 AM
From: Mark Palmberg	of 213176

<I'm not a big fan of their logo either, because to me it conjures up kids and schools and doesn't convey the image of creativity and professionalism very well to me.> It's a sad statement on our educational system when the images of kids and schools are somehow incongruous with creativity. I think this is the very issue Jobs is trying to address with Apple's renewed focus. Maybe we need to change our perception of 'professional' rather than our perception of Apple. Apple just laid off around 500 sales reps from its business track and added around 100 to its education sales track; that's where the focus is. Let's leave the logo alone and start fixing the things that are broken. This is no time to be fussing with one of the best brands in the world. Remember 'Classic Coke?' Good luck today. Mark

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