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Technology Stocks : Apple Inc.

AAPL 273.31

-1.8%

2:33 PM EST

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To: Mark Palmberg who wrote (5276)	10/8/1997 11:41:00 AM
From: Nathan Shulman	of 213176

Let's leave the logo alone and start fixing the things that are broken. This is no time to be fussing with one of the best brands in the world. Remember 'Classic Coke?' I thought that was one of the best marketing scams in the history of capitalism! But I think that one of the problems (i.e. why it has a negative connotation) was that the new coke was just bad. If Apple chose a new, ugly logo, then it definitely isn't a good idea to change it. But if they choose a new, cool logo I think it could work pretty well for them. Of course, it does make sense to focus on other parts of the company first and then change the logo. But they do need to change it eventually... Nathan

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