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Technology Stocks : Apple Inc.

AAPL 273.80

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3:59 PM EST

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To: GVTucker who wrote (68631)	9/14/2007 11:35:51 AM
From: inaflash	Read Replies (2) of 213177

Beautiful!!! Take advantage of the iPhone itself to validate who's eligible, and help track who's not/duplicate requests. Even better is the simplicity of the process. Will be interesting how they handle gifts/sales where the buyer of the phone wants the $100 credit and the current registered owner (not the original buyer) of the phone claims the same. Would get even more complicated if there were more intermediaries involved (i.e. a poor guy who paid $800 on eBay, finds it unsuitable and sells it to a friend for list price of $599). There's the legal answer (whatever Apple decides) and the polite answer (to maintain a relationship wellbeing) that may be different. I didn't come across the answer, but I expect it should be added to the FAQ soon. If I gave or received the phone as a gift, I'd expect the person who paid for the phone get the credit (maybe). An eBay sale would be much more contentious. As it stands, the rule that "possession is 9/10 the law" seems to apply. Despite complaints on how long it took to get the details out, it's amazing how quickly they've implemented a solution involving some technical aspects. It's a testament to the sophistication behind the Apple Store.

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