Analyst: 3g iPod Nano Will Set Sales Records
Friday, September 14, 2007 - 12:18 PM EDT — Apple Stock Quote: 138.52 (+1.32, +0.96%)
pcmag.com
Analyst: Apple’s new 3G iPod nano will set sales records as people ‘snack’ on TV shows, movies
Friday, September 14, 2007 - 12:06 AM EDT
"Over the last couple of months, we've been doing research [that] found that most people in the U.S. will not watch a movie, or anything much longer then 20 minutes, on a device that has a screen under 3 inches," Tim Bajarin reports for PC Magazine.
MacDailyNews Note: Apple's 3G iPod nano sports a 2-inch diagonal liquid crystal display with blue-white LED backlight featuring 320-by-240-pixel resolution at 204 pixels per inch. Apple's iPod classic offers a 2.5-inch diagonal color LCD with LED backlight with 320-by-240-pixel resolution at 163 pixels per inch. Apple's iPod touch has a 3.5-inch diagonal widescreen multi-touch display featuring 480-by-320-pixel resolution at 163 pixels per inch. Apple's iPhone sports a 3.5-inch (diagonal) widescreen multi-touch display with 480-by-320-pixel resolution at 160 dpi.
"Our research has shown that people will watch short video clips, such as 2- or 3-minute videos from YouTube, or music videos or TV shows that, without commercials, are only about 20 minutes long. Very seldom do they actually sit and stare at a small screen for any serious length of time," Bajarin reports.
"Watching moving images on a small screen for long periods of time is difficult for even young eyes, and it's nearly impossible for old geezers like me. Surely, this type of video watching must cause some type of eyestrain," Bajarin reports.
"Although movies have sold well on iTunes, we found that very few people will watch an entire movie on an iPod in one sitting. Instead, people 'snack': They watch the movie in chunks of time that are tolerable to the eyes and their personal schedules, often while waiting in lines at stores, in airports, or during a commute," Bajarin reports.
"That is why I believe Apple's new nano, with its video support (albeit on a tiny 2-inch screen), will not only be Apple's best-selling iPod this fall, but will set records for any device in this category," Bajarin reports. |
