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Technology Stocks : Apple Inc.

AAPL 274.54

+0.3%

1:21 PM EST

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To: slacker711 who wrote (68987)	9/21/2007 4:40:32 PM
From: pyslent	Read Replies (1) of 213177

I'm not sure it's fair to say that Apple's video strategy is a failure. It's not as if any of the other digital video options are taking the world by a storm. It takes a long time to change consumer behavior. On the other hand, their video offerings are not particulrly compelling to me. Unless my DVR misses a recording, I don't see any reason to buy a TV show from iTunes as long as I'm already paying for cable. The second someone offers HBO shows online a la carte, I'm cancelling my $100/ month cable service. It's ridiculous how many bundled packages Comcast make you subscribe to just to qualify to pay for a digital premium channel like HBO. As for movies, Apple needs a rental option. Period.

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