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Technology Stocks : Apple Inc.
AAPL 274.52+0.2%1:29 PM EST
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To: slacker711 who wrote (68987)9/21/2007 10:25:47 PM
From: JP Sullivan  Read Replies (1) of 213177
 
The reason why the iPod is successful is that most of the content comes from CDs that iPod owners can conveniently rip to disk using iTunes. No such luck with Apple TV. You can't pop a DVD into your computer and rip it to iTunes. Also it ISN'T true that everything that plays in iTunes will play on Apple TV. I have received iTunes playable videos that won't play on Apple TV directly. The only way to get them to play is to convert them within iTunes -- when iTunes detects an Apple TV unit, it makes available in the Advanced menu an item called "Convert selection for Apple TV". This approach would be OK except for the fact that the process is as slow as molasses and the quality of the converted video is horrible. By contrast, Handbrake produces a far more decent rip if you select the double pass feature, but it only works with DVDs and not content that's already on disk.

Apple TV will not realize its potential unless there is an easy way for owners to conveniently move content from their DVDs onto the device or convert existing video files without noticeable quality loss. Granted, people don't watch videos over and over like they listen to songs, but with the price of disk drives falling, it's convenient to have a bunch of good videos on tap and watch them again now and then without having to handle the DVDs. Why, just the other day I revisited the escapades of Hannibal Lecter with a nice bottle of chianti. Yum, yum ;)

-we-
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