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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	9/25/2007 8:18:09 AM
	of 161

Germanwings Selects Omniture to Optimize Online Booking Center biz.yahoo.com Tuesday September 25, 3:00 am ET Germany's Leading Low-Cost Airline to Drive Higher ROI With Omniture Web Analytics MUNICH, GERMANY--(MARKET WIRE)--Sep 25, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that Germanwings, Germany's leading low-cost airline, has selected Omniture to enhance the booking experience for their customers and increase the effectiveness of the company's online marketing strategies. Using Omniture SiteCatalyst® Web analytics, the company will have insight into the performance of online marketing campaigns in addition to visitor activity, traffic patterns and behavioral trends associated with their site structure and the booking process. In addition, Germanwings will leverage Omniture Discover™ to gain real-time insight into Web site visitor segmentation in order to develop highly targeted marketing initiatives and enhance the individual customer experience. With this insight into customer preferences and behaviors, Germanwings can continuously optimize their online effectiveness and increase revenue.

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