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Technology Stocks : Apple Inc.

AAPL 259.95

-0.4%

Jan 14 3:59 PM EST

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To: Jeff Hayden who wrote (69422)	10/1/2007 5:05:03 PM
From: Doren	Read Replies (1) of 213182

Consumer Reports Doesn't matter if Consumer Reports is right or wrong. What matters is the perception of consumers. As a person who would never own a Mercedes even if I could afford one but a person who thinks Camrys are dandy... and a person who prefers Macs over PCs (I own both)... I have to say that my perception of Apple's product quality has gone down. I expected it to go down. It's a difficult thing to maintain when your sales and product mix complexity goes up. The main thing is for stock owners it's definitely something I keep an eye on. Can Apple arrest that perception?

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