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Technology Stocks : Tivo (TIVO) Interactive TV

TIVO 6.090

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From: Road Walker	10/12/2007 10:02:55 AM
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Comcast rollout of TiVo box begins Thu Oct 11, 8:06 PM ET After more than two years of promises and delays, Comcast Corp. has finally begun rolling out its first set-top boxes that run TiVo's digital video recording technology. As expected, New England is the first market to get the long-awaited Comcast-TiVo offering. The rollout started in the last few days with test customers only, TiVo spokesman Whit Clay said in a statement Thursday. The boxes will be commercially available "in coming weeks," a Comcast spokeswoman said. Pricing has not yet been disclosed. The Comcast-TiVo deal was first announced in 2005 and is considered a key part of TiVo's future as it works to attract more customers and become profitable. TiVo pioneered the DVR and is the best known brand name but has struggled amid cheaper offerings by rivals, including Comcast. Comcast, the nation's largest cable TV provider, has said it will continue to offer its basic DVR service; the TiVo-based offering will be a premium service. Shares of TiVo gained 3 cents to close at $7 Thursday.

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